After graduating from Syracuse University recently, I am so excited to be working with Blizzard Entertainment in Irvine,CA!!! I am a huge fan of their games and I will be working as a Associate Web Data Analyst within the Battle.net group. Excited about what I will be working on in terms of data analytics and improving User Experience.
Following are my clicks from the recent visit to the HQ.
Last Spring Break, I was on the immersion-course trip, Spring Break in Silicon Valley (or SBinSV), a once-in-a-lifetime experience specially designed for Syracuse University students. It was an experience of the lifetime. We visited companies like LinkedIn, Twitter, Dropbox, Box, AirBnB, Elevate Labs, Aruba Networks, Mattermark and 26 more companies and interacted with people who make these companies. Visit the link below to learn more about my learnings in the trip.
Source: Have You Applied to Attend ‘Spring Break in Silicon Valley’ Yet?
I interviewed Dan Hurd (@thekrakenisme) from Playful Corp over phone(Thanks Dan!). Dan is the Design Lead on the VR game ‘Lucky’s Tale’ made especially for the Oculus Rift and will be released with the consumer version of Oculus Rift. It was an excellent food for thought conversation and I emerged a lot wiser about the platform from the conversation. Please check the link below to know about my learnings.
Source: An Interview with Dan Hurd – Design Lead ‘Lucky’s Tale’ | Virtual Reality StorytellingVirtual Reality Storytelling
What did I feel after the first day of VR experience? Find out here
This was a great start to the VR journey.
Google has published an experimental tool called ‘Fusion Tables’. This tool allows us to gather, visualize and share data tables. I decided to give it a try and check out the Map Visualization feature of this tool. The tool is fairly simple and easy to use (lot of tutorials are available on the internet based on what you plan to do). Following is the description of what I achieved through Fusion Tables.
Introduction:- THIS is my blog. I analyze it on Google Analytics to find out how my users are interacting with it and the ways I can make the UX, content of the blog better and appealing. I assigned 5 types of goals on Google Analytics to analyze how many of the users are taking actions which I want them to take (Setting goals on Google Analytics is a very useful feature and you should start using it if you have not already!).
The Problem:- Using in built visualization tools in Google Analytics I could not visualize the exact locations of the users who completed these goals.
Solution: – Using Google Fusion Tables I achieved the solution to above problem using an approach as mentioned below:-
- Created a CSV file of the latitude and longitude of the users who completed the assigned goals using Google Query Feed Explorer.
- Loaded these numbers on Google Fusion Table
And there we go! Came up with following visualization
The pin drop in the above visualization shows the locations of the users who completed goals on my website.
Conclusion:- Although Fusion Tables is in an experimental tool, it is a very robust tool for data analysis. It allowed me to create such an insightful visualization easily. Also it allows easy API integration with your data!
I will definitely keep my eye on it for the future updates and enhancements.
I am studying Advanced Information Analytics this summer. Mainly working with the statistical language of R, Tableau and analyzing huge sets of data to obtain insights from it. And I am loving it!
By now everyone has accepted the difference that right data analytics could bring about in their organization. Data is the new beacon. It shows a business where to venture and which steps to take to be more profitable. We also see many data analytics companies that have sprung up due to this and as well as tools to analyze the data. But it is not enough to create fancy visualizations though the data and be happy at that. Anyone can create fancy visualizations. But the point is to gain insights from the data analytics. Actionable insights! Unfortunately, many people miss this point and are content at creating fancy visualizations. On the contrary, many people understand that gaining insight from the data is the key, and they succeed. Customer feedback coupled with insights gathered from data can do miracles for any business.
Today there is data about who is visiting your website, there is data about who is clicking on what on your website. It is definitely helpful for an entrepreneur to have the basics of data analytics, so that he/she can make informed choices. And it is of utmost importance for product managers to know what they can do with it.
Now, after being more data aware and using the tools mentioned to gather insights I can see interesting patterns on Google Analytics for Aarohana.org. I am able to act soon on the insights and if needed do some more analytics to know where can it be improved. I think that is very helpful for me, and intact to everyone!
Moral of the story: If you haven’t already, learn how to gain insights from data. Spend a weekend on it., it’ll be worth it.
One of a business in India based on web analytics