Why learn Statistical Data Analytics?

This summer I devoted myself to studying Statistical Data Analytics through grad classes, online courses and personal projects. Mainly working with the statistical language of R, Tableau, google analytics and analyzing huge sets of data to obtain insights from it. And I am loving it!

By now everyone has accepted the huge competitive advantage that right data analytics could bring about. Data is the new beacon. It shows a business where to go and which steps to take to be more profitable. We also see many data analytics companies that have sprung up due to this and as well as tools to analyze the data. But it is not enough to create fancy visualizations though the data and be happy at that. Anyne can create fancy visulizations. But the point is to gain insights from the data analytics. Actionable insights. Unfortunately many people miss this point and be content at creating fancy visualizations. On the contrary many people understand that gainig insight from the data is the key, and they succeed. Customer feedback coupled with insights gathered from data can do miracles for any business.

When you know the statistics in data analytics you start seeing patterns which you will normally miss. I feel it is definitely helpful for an entrepreneur to have the basics of data analytics, so that he/she can take informed choices. And it is of utmost importance for product managers to know what they can do with the data. Knowledge of Statistical Data Analytics allows one to ask right questions to the data hence get the most helpful insights.

Now, after being more data aware and using the tools mentioned to gather insights I can see interesting patterns on Google Analytics for some of the websites I am monitoring. I am able to act soon on the insights and if needed do some more analysis by importing the data in R to know where can it be improved. I think that is very helpful for me and infact to everyone!

Moral of the story: If you haven’t already, learn how to gain insights from data. Spend a weekend on it, it’ll be worth it.

‘Google Analytics’ Must Knows | Prasanna Kulkarni | LinkedIn

Following is an article I wrote on GA features I believe everyone should know. Have a look and let me know what you think about it.

Google Analytics (GA) is more than often used only for knowing how many visitors came to your website, which is very unfortunate given how powerful the tool is. Using GA can help it’s users define the marketing strategy and efforts, optimize the website, make content relevant, convert visitors and much much much more. To start utilizing GA to the most you should definitely know a few functionalities that GA offers. This will make sure that you start reaping the benefits of using GA and get actionable insights instead of just looking at how many users visited your website.

Source: ‘Google Analytics’ Must Knows | Prasanna Kulkarni | LinkedIn

Google Fusion Tables Visualization

Google has published an experimental tool called ‘Fusion Tables’. This tool allows us to gather, visualize and share data tables. I decided to give it a try and check out the Map Visualization feature of this tool. The tool is fairly simple and easy to use (lot of tutorials are available on the internet based on what you plan to do). Following is the description of what I achieved through Fusion Tables.

Introduction:- THIS is my blog. I analyze it on Google Analytics to find out how my users are interacting with it and the ways I can make the UX, content of the blog better and appealing. I assigned 5 types of goals on Google Analytics to analyze how many of the users are taking actions which I want them to take (Setting goals on Google Analytics is a very useful feature and you should start using it if you have not already!).

The Problem:- Using in built visualization tools in Google Analytics I could not visualize the exact locations of the users who completed these goals.

Solution: – Using Google Fusion Tables I achieved the solution to above problem using an approach as mentioned below:-

  1. Created a CSV file of the latitude and longitude of the users who completed the assigned goals using Google Query Feed Explorer.
  2. Loaded these numbers on Google Fusion Table

And there we go! Came up with following visualization

The pin drop in the above visualization shows the locations of the users who completed goals on my website.

Conclusion:- Although Fusion Tables is in an experimental tool, it is a very robust tool for data analysis. It allowed me to create such an insightful visualization easily. Also it allows easy API integration with your data!

I will definitely keep my eye on it for the future updates and enhancements.

Data Is The New Bacon

 

I am studying Advanced Information Analytics this summer. Mainly working with the statistical language of R, Tableau and analyzing huge sets of data to obtain insights from it. And I am loving it!

By now everyone has accepted the difference that right data analytics could bring about in their organization. Data is the new beacon. It shows a business where to venture and which steps to take to be more profitable. We also see many data analytics companies that have sprung up due to this and as well as tools to analyze the data. But it is not enough to create fancy visualizations though the data and be happy at that. Anyone can create fancy visualizations. But the point is to gain insights from the data analytics. Actionable insights! Unfortunately, many people miss this point and are content at creating fancy visualizations. On the contrary, many people understand that gaining insight from the data is the key, and they succeed. Customer feedback coupled with insights gathered from data can do miracles for any business.

Today there is data about who is visiting your website, there is data about who is clicking on what on your website. It is definitely helpful for an entrepreneur to have the basics of data analytics, so that he/she can make informed choices. And it is of utmost importance for product managers to know what they can do with it.

Now, after being more data aware and using the tools mentioned to gather insights I can see interesting patterns on Google Analytics for Aarohana.org. I am able to act soon on the insights and if needed do some more analytics to know where can it be improved. I think that is very helpful for me, and intact to everyone!

Moral of the story: If you haven’t already, learn how to gain insights from data. Spend a weekend on it., it’ll be worth it.

One of a business in India based on web analytics