I am studying Advanced Information Analytics this summer. Mainly working with the statistical language of R, Tableau and analyzing huge sets of data to obtain insights from it. And I am loving it!
By now everyone has accepted the difference that right data analytics could bring about in their organization. Data is the new beacon. It shows a business where to venture and which steps to take to be more profitable. We also see many data analytics companies that have sprung up due to this and as well as tools to analyze the data. But it is not enough to create fancy visualizations though the data and be happy at that. Anyone can create fancy visualizations. But the point is to gain insights from the data analytics. Actionable insights! Unfortunately, many people miss this point and are content at creating fancy visualizations. On the contrary, many people understand that gaining insight from the data is the key, and they succeed. Customer feedback coupled with insights gathered from data can do miracles for any business.
Today there is data about who is visiting your website, there is data about who is clicking on what on your website. It is definitely helpful for an entrepreneur to have the basics of data analytics, so that he/she can make informed choices. And it is of utmost importance for product managers to know what they can do with it.
Now, after being more data aware and using the tools mentioned to gather insights I can see interesting patterns on Google Analytics for Aarohana.org. I am able to act soon on the insights and if needed do some more analytics to know where can it be improved. I think that is very helpful for me, and intact to everyone!
Moral of the story: If you haven’t already, learn how to gain insights from data. Spend a weekend on it., it’ll be worth it.