Following is an article I wrote on GA features I believe everyone should know. Have a look and let me know what you think about it.
Google Analytics (GA) is more than often used only for knowing how many visitors came to your website, which is very unfortunate given how powerful the tool is. Using GA can help it’s users define the marketing strategy and efforts, optimize the website, make content relevant, convert visitors and much much much more. To start utilizing GA to the most you should definitely know a few functionalities that GA offers. This will make sure that you start reaping the benefits of using GA and get actionable insights instead of just looking at how many users visited your website.