The basics of setting up remarketing for your blog - Updated Jan 2026

In 2026, "standard" tracking is no longer enough. With the death of third-party cookies and the rise of Server-Side Tagging, setting up your remarketing pixels correctly is the difference between a high-performing funnel and throwing money into a void. Remarketing allows you to stay top-of-mind for users who have already …

In 2026, "standard" tracking is no longer enough. With the death of third-party cookies and the rise of Server-Side Tagging, setting up your remarketing pixels correctly is the difference between a high-performing funnel and throwing money into a void.

Remarketing allows you to stay top-of-mind for users who have already engaged with your content. Below is the updated, step-by-step guide to finding your IDs and implementing tags for the big six platforms.

1. Facebook (Meta Pixel & CAPI)

Meta has shifted heavily toward the Conversions API (CAPI) to bypass browser-side blocking, but the Pixel ID remains the core identifier.

  • Where to find it: Go to Meta Events Manager. Select your Data Source.Find your implementation details. I am not adding them as they keep changing.
  • Implementation: 1. Open Google Tag Manager (GTM).

2. Google Ads & YouTube

Google uses a unified "Google Tag" for both Search and YouTube remarketing.

  • Where to find it: Log into Google Ads. Navigate to Tools > Shared Library > Audience Manager. Click Your Data Sources. On the Google Ads Tag card, click Details > Tag Setup > Use Google Tag Manager. Copy the Conversion ID.
  • Implementation: 1. In GTM, create a new tag: Google Ads Remarketing.
  • Paste your Conversion ID.
  • Crucial: You must also have a Conversion Linker tag set to fire on All Pages for this to work in modern browsers.

3. LinkedIn (Insight Tag)

The Insight Tag is essential for B2B blogs to track professional demographics.

  • Where to find it: Visit LinkedIn Campaign Manager. Click Analyze > Insight Tag. Click Manage Insight Tag > I will use a tag manager. Copy your Partner ID.
  • Implementation:
  • In GTM, select the native LinkedIn Insight tag type.
  • Enter your Partner ID.
  • Set the trigger to All Pages.

4. TikTok

TikTok’s pixel is highly sensitive to mobile browser environments; using their "Developer Mode" via GTM is recommended.

  • Where to find it: Go to TikTok Ads Manager. Navigate to Assets > Events > Web Events. Click Manage and find your Pixel ID next to the pixel name.
  • Implementation:
  • Use the official TikTok Pixel template from the GTM Community Gallery.
  • Paste your Pixel ID.
  • Select Advanced Matching to capture hashed emails/phone numbers for better 2026 matching rates.

5. Reddit

Reddit’s pixel has become a powerhouse for niche community targeting.

  • Where to find it: Log into Reddit Ads. Go to Events Manager. Your Pixel ID is displayed prominently on the dashboard once you click "Set up Pixel."
  • Implementation:
  • Reddit now has a Community Template in GTM. Search for "Reddit Pixel."
  • Input your Pixel ID.
  • Set the event to PageVisit on a trigger for All Pages.

6. Snapchat

Snapchat is vital if your blog skews toward a younger demographic (Gen Z/Alpha).

  • Where to find it: In [suspicious link removed], go to Assets > Snap Pixel. Click Set up Pixel and copy the Pixel ID.
  • Implementation:
  • In GTM, create a Custom HTML tag.
  • Paste the Snapchat base code provided in the dashboard.
  • Alternatively, use the Snapchat Pixel community template for a cleaner setup.

Summary Checklist for 2026

  1. Consent Mode: Ensure you are using Google Consent Mode v2 if you have traffic from the EU/UK.
  2. Server-Side: If your budget exceeds $5k/month, move these tags to a GTM Server Container to improve site speed and data accuracy.
  3. Verification: Use the "Preview" mode in GTM and the respective browser extensions (e.g., Meta Pixel Helper) to confirm tags are actually firing.

Would you like me to draft a Google Tag Manager "Server-Side" setup guide to help lower your LCP (Largest Contentful Paint) score?

links

social